HelloFresh: What could be the Value of Factor75 on a Stand-Alone Basis?

Factor alone could be worth at least 3x the current market capitalization of HelloFresh

Summary

• HelloFresh has scaled Factor75 from a revenue of €93m in 2020 to more than €2.000m in 2023

• Today, Factor75 ranks among the premier online food solutions in the US

• Benchmarking HelloFresh to other online food solutions in the U.S. I conclude that Factor75 alone should be worth at least 3x today’s HelloFresh market cap.

Disclaimer: This writeup is not…